Microsite for New Products & Fashions

(In progress)

Problem: How can we showcase the different fashions we launch with these products when only one is displayed in stores. 

Challenges: 

• (Budget) Spending on swatch books, which will be obsolete within a year when fashion and products change.

• (Analytics) How do we know what expectant moms want when it comes to look and design for their new journey as mothers.

• (Technology) Meeting the new generation of parents where they are.

Solution: 

• Use QR Codes with tagged URLs to help track traffic to the microsite

• Place QR Code on POP (Point of Purchase displays) on product in-store

• On microsite

  • Use images of products to showcase features and new fashions

  • provide sales information like price and specs

  • show accessories to purchase with the product (in progress)

  • give the option to add to Baby Registry (in progress)